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How Do You Do It?

“It's not just about the perks and the benefits, you have to look at the entire value proposition.” -- Jennifer Mann, VP of Human Resources, SAS, #1 Best Company to Work for in 2010 & 2011

In great workplaces, something happens that transcends policies and practices. It isn’t what the companies are doing, it is how their leaders are doing it. And one cannot predict that organizations with the most creative practices, the best bottom line, the least stressful jobs or the most generous compensation packages are the ones that employees will most appreciate.

Yes, programs and policies are essential: they are tools that leaders and managers use to systemically create a great workplace that’s aligned with the organization’s business. But it is the selection and implementation of these practices make the difference in whether these investments become assets or actually detract from a workplace culture.


Great Place to Work® uses its frameworks and expertise to help leaders focus their investments on those programs, practices and methods that are most impactful by:


  • Focusing on high-leverage program areas. Great Place to Work analyzes the practices of more than 5,500 companies each year and has identified nine program areas that differentiate the best companies.
  • Multiplying the success of the benefits and investments leaders do choose to make. Many organizations that on paper have impressive programs, in practice don’t see the benefits of these investments in spite of hefty investments in those programs. Great Place to Work has found there are five underlying qualities that magnify the success of best company suites of programs: their variety, originality, all-inclusiveness, degree of human touch, and integration with the culture at large.
  • Creating a systemic, self-perpetuating cycle of workplace and business greatness. Great organizations create cultures in which everyone is inspired and has the opportunity to contribute their talents and the best of themselves. Great Place to Work has found that in the best companies, this isn’t so much a business transaction, as part of a generous cycle of gifts exchanged between members of the organization. Applying this approach is the secret to great workplaces’ long-term stability and success.

Through Great Place to Work’s Workplace Culture Assessments and advisory services consultants use the frameworks above to analyze and present a holistic picture of organizations’ cultures, taking into account employees’ experiences and the benefits provided. Our consultants identify gaps between the organization’s intended outcomes and the real effect of its policies and culture. We make focused recommendations for improvement.


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